Social Media Manager

Détails de l'offre

Job Responsibilities:
1. Social Media Strategy & Calendar Management
Develop and manage monthly and quarterly social media calendars aligned with brand priorities, product launches, local campaigns, and key market moments.
Ensure content planning is timely, relevant, and consistent across key social media platforms.
2. Local Market Insight & Trend Monitoring
Monitor local social media trends, consumer interests, competitor activities, and platform dynamics in Côte d’Ivoire.
Provide actionable insights to optimize content direction, campaign ideas, and brand communication strategies.
3. Content Planning & Execution
Lead the planning and execution of localized social media content, including campaign content, always-on content, product storytelling, and engagement-driven posts.
Work closely with internal teams and external agencies to ensure content quality and brand consistency.
4. Cross-functional Collaboration
Coordinate with design, video, PR, and sales teams to develop integrated campaigns and support key business priorities.
Ensure social media activities are aligned with overall marketing objectives and local business needs.
5. Performance Tracking & Optimization
Track social media performance metrics, including reach, engagement, follower growth, and content effectiveness.
Analyze campaign results regularly and provide recommendations to improve future performance.
6. Community & Brand Communication Support
Support the brand’s online presence by helping shape communication tone, creative direction, and audience engagement strategy.
Ensure all published content reflects the brand image and resonates with the local audience.
Requirements:
French is required; English is a plus.
Bachelor’s degree in Marketing, Communication, Media, or related field.
Minimum 3 years’ experience in digital marketing, social media management, or content marketing.
Strong understanding of social media platforms, content planning, and local digital trends.
Familiar with the Côte d’Ivoire market and local audience preferences.
Strong analytical skills with the ability to turn insights into actionable content strategies.
Good project management and cross-functional communication skills.
Experience in consumer electronics, mobile, accessories, or fast-paced consumer brands is preferred.